ABOUT US

Felicia Willow
Consultant and Owner, Willow Charity Consulting
Felicia has been the CEO (or equivalent) of six UK charities during periods of crisis, change and transformation. She brings a range of skills— including crisis management, strategic planning, financial overhaul, sustainability planning, team building and restructure, and excellent analytical skills thanks to her legal qualifications—to help charities achieve their full potential.
The author of our Charity Health Check tool, Felicia is an expert in leading and implementing major organisational reviews, supporting and facilitating strategic plan development. She is highly skilled in interim crisis and change management, project evaluation and staff and Board engagement.
Felicia has worked for 15 years in the UK charity sector, with 9 years in international criminal law, international development and human rights. An excellent strategic planner, Felicia has worked as an expert consultant to major organisations including the United Nations Development Programme, World Vision, UNICEF, the International Organization for Migration, and Addaction, as well as successfully delivering a wide range of consultancy support for small-to-medium charities based in the UK. As you will read in the case studies below, Felicia is a proven expert in leading charities to transformational success.
Testimonials
"I have never met anyone with such a diverse range of well-honed skills; the ability to really listen, to make you feel like you are the only person in the world when she is talking to you, empathising, caring, personable and fun too! Those skills really make a difference in delivering any ‘leadership’ role – our staff truly like and respect her. A professional lady who has so much knowledge in her field, who is strong enough to challenge and change deep seated unhelpful thinking – to respectfully tenaciously then carry that forward. Her ability to assimilate information and use it intelligently at speed is extraordinary. She has done so much since joining us on a strategic level, project work, Board tasks, bringing the team back together. " Anonymous, interim crisis management role
"As a former CEO of a charity, Felicia really understands what charities need — the challenges that any organisation faces in terms of funding and cash flow, and also the issues of growth. Where Felicia really shines is in her knowledge of governance and making connections between that and operational output, which overworked staff (and trustees) may not have had time to consider. Furthermore, Felicia is kind, fun, knowledgeable and incredibly patient. It's been an absolute joy working with her. I would strongly recommend her!"Annie Vickers, The Harbour Project for Swindon Asylum Seekers and Refugees
"You were recruited to "keep the ship steady" at the start of the COVID pandemic when none of us knew how it would affect the work of the Trust. You have been able to do so much more than that, enabling us to develop our offer to learners so that our work could continue when many other organisations were obliged to suspend activity in prisons. Facilitating the development of a community-based pilot and secured the funding to allow it to go ahead is a fantastic achievement in such a short space of time. You have managed to combine that with the development of systems and procedures and work with members of the staff team to get the best from them and I really enjoyed working alongside you.” Sue O’Hara, Chair of Trustees, Shannon Trust
A few of the organisations we've worked with:



















